The mother of a five-year-old girl is outraged after Nutella refused to personalize a jar of the hazelnut-chocolate spread for her daughter because of her name, Isis.
Since September, Nutella has been running a “Make Me Yours” campaign in Australia, which allowed fans to customize jars with their own names, Sydney Morning Herald reports.
But one name has been rejected entirely because of its “sensitive nature” as it’s too closely associated with the acronym used for the Islamic State in Iraq and Syria - ISIS.
“I’m really quite upset by this,“ her mom, Heather Taylor, told the company’s chief executive, Craig Barker, according to Sydney Morning Herald.
"You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”
It all began when the five-year-old girl’s aunt went into a department store in New South Wales to buy five personalized Nutella jars as gifts for Isis and her brother, Odhinn, Daily Mail Online rRead More »from Nutella rejects to make a personalized jar for girl named Isis