The Booksellers Association in Britain is looking to combat the hustle and bustle that is Black Friday by introducing its own version of the event, Civilized Saturday. The inaugural event launches this weekend and features hundreds of small local bookshops offering book worms a chance to relax, kick back and read a good piece of literature, often with a discount, tea or complementary hand massage.
At the moment more than 100 bookshops across the country have signed up to participate in the event, but unlike major retailers such as Amazon and Walmart who want people tripping all over each other both virtually and in person to get the biggest discount possible, Civilized Saturday is meant to reinvigorate one’s passion for reading without the stress. While some of the participating stores are offering discounts on select titles, they are each finding their own unique way to bring customers in.
The whole idea is actually part of a broader campaign run by the association called Books AreRead More »from British booksellers combat Black Friday chaos with 'Civilized Saturday'