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Adidas creates shoe made from recycled ocean trash and illegal fishing nets

Pretty stylish for a shoe made of recycled ocean garbage and fishing nets (Photo: Adidas)

As eco-friendly products become more and more popular, companies such as Adidas are coming up with clever ways to hop on the trend while still being true to the cause.

And with one of its latest products, the German apparel company has created aomething we’ve never seen before: a shoe made entirely of recycled ocean trash and illegal fishing nets.

On Monday, the company announced its new partnership with Parley for the Oceans, an organization that aims to raise awareness about the ocean’s pollution and climate change. Together they’ve made this new concept shoe.

“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,” Parley founder Cyrill Gutsch said in the news release.

But creating this new eco-friendly sneaker sure wasn’t easy.

According to their Facebook page, Parley’s partner Sea Shepherd took a 110-day expedition to retrieve nets from illegal poaching vessels off the coast of West Africa. The green fishing nets collected can be seen on the uppers sole of the shoe and the base is made from sustainable cushioned material.

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The shoe was also knitted, which produces less waste. The company says this technique is zero-waste and uses the same knitting technique to make its Primeknit shoes.

For now, however, this running shoe is just a prototype.

“This is not a plan, this is an action,” a spokeswoman for Adidas told The Huffington Post. “We did this to show what we are capable of doing when we all put our heads together.”

There’s no word on whether this new shoe will be available in stores, but the company does promise to incorporate recycled plastic into their shoes by 2016.