Blogger Nikki Finke uses Mandela’s death to promote biopic, Twitter does not approve

Long Walk to Freedom movie poster

Nikki Finke, entertainment journalist and founder (and recently ousted president) of Deadline, did what many high profile folks did last night: she tweeted about Nelson Mandela.

What made Finke's tweet stand out from the other moving tributes, however, was its unapologetic movie promotion:

Immediate backlash ensued.

Instead of deleting the tweet or apologizing for any misjudgment, Finke defended her words — and even offered a quote from Harvey Weinstein about Mandela, making matters worse.

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Not long after Finke's tasteless tweet was posted, a #FinkeObits hashtag started trending.

Read them all here.

Of course, some of the #FinkeObits tweets were directed at the woman who inspired the hashtag in the first place.

Celebrating a man's life and promoting a movie are not — and should not ever be — the same thing. Make that mistake, and the Twitter-folk won't let you live it down.

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