Can a fitness gadget predict when you're going to die?

These days watches and gadgets that track data related to various aspects of one’s physical fitness are all the rage. Nike+ puts a chip in your shoe to tell you how far you ran, FitBit watches can tell you how many calories you’ve burned today, and a good old-fashioned step counter can you tell you how far you’ve walked. QuitBit on the other hand is taking all of that into consideration to determine…the exact day you’re going to die.

That’s right folks! Smartwatch technology can now tell you exactly when you’re scheduled to take the good old dirt nap. Don’t believe me?! Check out the authoritative, intelligent and at the same time creepy sounding scientist that explains the technology and innovation behind the QuitBit.

“How comforting would it be to know that your loved ones will be taken care of and that you will be able to preserve your legacy?” the scientist asks. And how comforting would it be to know that about 90 seconds into the ad, the small print in the bottom left corner reveals the watch will never be ready for purchase?

You should find comfort in that, because while the ad is real, the product is totally fake, of course. The entire concept is part of a fantastic marketing campaign by Mount Pleasant Group Cemeteries and Funeral Centres in coordination with a Toronto ad agency called Union. Its message revolves around “The Art Of Saying Goodbye”.

Company vice-president of marketing Rick Cowan said the intention behind it all was to get people comfortable talking about the importance of preplanning your own funeral in a humorous tone and get away from the prevailing tone of sorrow, despair and sadness that most funeral homes project in their marketing. This ad certainly accomplishes that mission.

Sorry if it scared you at first, but hey, look at the bright side. At least your real life smartwatches and fitness bracelets can tell you how many calories you’ve burned while having a mini heart attack over the possibility of a death clock actually being available for purchase.