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Commuters Photoshopped into bus stop ads while they wait

Commuters are Photoshopped into bus stop ads while they wait.

Commuters in Stockholm, Sweden react with shock and laughter when they look up to see their own faces greeting them from bus stop advertisements in a new prank video.

The prank is part of a viral marketing campaign from the makers of Photoshop, intended to show the potential of creative design while picking on innocent bus riders.

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A van set up with a computer, a connection to the bus stop's advertisement display panel and photo retouch artist Erik Johansson parks across from a bus stop and waits. When the first victim approaches, someone leans out the van window to photograph him, and the magic begins.

The video has been viewed more than 11 million times since it was uploaded on June 7.

The prank is promotion for Adobe's Creative Days.

Commuters might start to expect pranks while they wait for the bus soon, as Adobe isn't the first to choose commuters for victims.

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Mobile phone company Qualcomm pranked bus riders this year when they posted advertisements telling commuters to visit their website. Those who did were soon greeted with their own personalized ride, such as a dog sled, a sports car or a bus full of circus performers.

In a meaner version of the prank commercial trend, Nivea used speedy photo editing to trick Germans at an airport, splashing their images on the front page of a fake newspaper and labeling them as dangerous criminals.

They called it a "stress test."

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