Earlier this week, a Florida man made headlines for selling his "American Dream" on eBay.
Now the popular peer-based auction site is in the news again, but this time for its austerity measures.
Known as the place you can pretty much find anything for sale (even abstract concepts), the company has decided to put a kibosh on some of its more intangible items.
What that means, as ABC News reports, is that people will no longer be able to buy and sell magic spells and curses.
All disappointed would-be Merlins will have to find another spot to hack their love potions, hexes, and demon-banishing wares come Aug. 30.
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"We are discontinuing a small number of categories within the larger metaphysical subcategory, as buyers and sellers have told us that transactions in these categories often result in issues that can be difficult to resolve," reads a statement from the eBay website.
While potential curse victims are likely to be comforted by this development, the policy change has caused an enormous stir amongst a small, but vocal group.
As the ban also includes tarot and psychic readings, Reiki services, and "metaphysical" jewelry, some outraged members of the alternative healing community have taken online action against this perceived injustice.
To date, a petition entitled "Don't Ban our Psychics on eBay" has generated over 800 signatures and counting.
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A number of eBay members have also taken to the forums to complain about what they believe to be the company's double standard.
"Ebay bans alternative religious items. But! Not for Christians. Holy water and other sundry 'holy' items are discriminately allowed," wrote a user with the handle "Disgusted."
For those distraught by the news, know that all the magic hasn't gone offline.
Over 27,000 Harry Potter items — including magic wands — are currently on the auction block, while Game of Thrones fans can slake their unquenchable thirst for everything Westeros with 7,000 products ranging from t-shirts and books to DVDs.