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Feeling bitter? Kids react to dark chocolate

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Looks like not everyone is a fan of dark chocolate.

Although it may be healthier than milk chocolate, these kids clearly could care less based on their facial expressions after trying it.

For them it was all about the taste.

BBR Saatchi & Saatchi created an ad for Splendid Chocolates and decided to give small squares of dark chocolate to little kids for the very first time.

“Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need serious refurbishing,” agency rep, Eva Hasson, told Adweek about the idea behind the ad.

“The only pack left half eaten in the drawer is the dark chocolate. This got us thinking, and we realized Splendid Chocolate – being as dark and bitter a chocolate as you can get – probably lacked the sweetness kids were after,” she said.

In the video posted on YouTube, the youngsters’ reactions to their first bites of dark chocolate are priceless.

After seeing many faces displaying disgust and regret from taking a bite, the final verdict is: “yuck!”

Said Hasson: “We filmed quite a few kids but, to be honest, none them really liked it. Most of them begged us to stop and one even cried.”

At the end, the video reveals a message: “when you grow up you’ll get it.”

But for now, milk chocolate will do just fine for these kids.