People at the online forum quickly came up with so many suggestions the company had to take down the page
Mountain Dew, in an attempt to boost sales and get people involved, created a viral contest called "Dub the Dew" where people would get a chance to name a new green apple infused beverage. People also had the opportunity to vote on suggestions for which would become the new name.
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The contest appeared to be going according to plan until users at online forum 4chan got involved. They descended on the company's site, hijacking it and offering many funny and politically incorrect suggestions for names.
Some of names included "Diabeetus," "Moist Nugget," "Meany greeny," "Applejack," "Soda" and "Sierra Mist."
According to Hypervocal, Reddit may have actually been the culprit, with that site and 4chan now pointing fingers at each other.
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4chan, usually known for its acts of mischief, used their power for good when busting an unidentified Burger King employee who posted a photo online of himself stomping on lettuce. The employee, who only captured his legs and feet in the buckets of lettuce probably didn't think he or she would get caught, but readers were able to use the GPS data embedded in the photo to locate the fast food restaurant and contacted the franchise as well as a local news outlet.
Mountain Dew took the site down yesterday, admitting defeat to the Internet. Hypervocal reports the site was disabled after the name "Hitler did nothing wrong" topped the list of suggestions.
This is probably for the best because a drink called "Gushing Grannies" would probably be a bit hard to swallow.