We're all well aware by now of the Ice Bucket Challenge – a viral trend in which people, including celebrities and pro athletes, are funding ALS research and raising awareness of the deadly disease.
But how about the Rubble Bucket Challenge?
No ordinary copycat, the Rubble Bucket Challenge almost mocks the frivolity of the North American trend of taking an icy cold shower by displaying the harsh reality of everyday life in the Gaza Strip.
Yes, residents of Gaza have taken to dumping rubble, sand and gravel over their heads to raise awareness of the harsh living conditions in the war-torn region.
"The use of water is more important than to empty over our heads," said Palestinian journalist Ayman al Aloul, who posted the first Rubble Bucket Challenge on Facebook. "And even if the water is available it is difficult to freeze it."
Instead, rubble from destroyed buildings appears to be bountiful in the region.
The Rubble Bucket Challenge Facebook page was started on Saturday and has quickly garnered over 4,000 likes, as well as submissions posted by a variety of people from all walks of life.
'It is not for specific people but for all people who sympathize with the Palestinian people," Aloul said.
Since the 2014 Israel-Gaza conflict rekindled in July, over 2,100 Palestinians have been killed and some 500,000 have been displaced in the territory. Sixty-four Israeli soldiers and four civilians have been killed by Palestinian forces.
Want the latest buzz before it goes viral?
Follow @YDailyBuzz on Twitter!