Saskatchewan town votes to re-brand their outdated slogan

The residents of Tisdale are in the process of re-branding their small farming community north of Saskatoon.

The town’s current slogan is representative of an earlier time, when honey and the bright yellow flowering crop rapeseed were two of the main agricultural products.

Currently, rapeseed makes up only 1 per cent of crops in the area, with honey production also in decline.

With the outdated and potentially sexually offensive slogan posted on signs around the community, its no surprise residents voted 57 per cent in favour of changing it to a more modern and less intimidating phrase.

Mayor Al Jellicoe said changing the town slogan will be good for the town of Tisdale.

“Updating our brand with a focus on our current strengths and local capabilities will help us better convey what our community has to offer to residents, visitors, tourists and investors,” he said.

Town council voted on Oct. 13 to go ahead with the change.

Some prospective new slogans are:

• Hub of the Northeast
  

• Land of Canola and Honey
  

• A Place to Grow
  

• A Place to Bee