Brigham Young University students Chas Barton and Dustin Locke launched the intimidating-sounding initiative to help students in developing countries go to college.
Essentially, they are fining selfie-takers $1 per selfie.
According to SelfiePolice.org:
"On behalf of humanity, you are hereby fined $1 per selfie on charges of self-obsession. All the money goes to fund education for kids who can’t afford college, let alone a $600 self-indulgence device. Donate and join us. Police your friends. There’s a lot of work to be done. Together we can turn vanity into charity."
Don't worry, paying that fine is completely voluntary. If you're feeling really charitable, you can even turn yourself in — or just tag friends' photos on Instagram with #selfiepolice and encourage them to pay for their vanity.
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Examples of how to tag your friends are provided on the Selfie Police website:
The nice version:
"OMG you are so beautiful! And nice! That’s why I knew you would pay up at selfiepolice.org #selfiepolice."
The snotty version:
"Thanks for that selfie I almost forgot what you looked like! Looks like you owe a dollar to the #selfiepolice selfiepolice.org."
The mean version:
"Eh, nice selfie. Use a better filter next time so I can’t actually tell what you look like. Pay up at selfiepolice.org #selfiepolice."
"When we first came up with the idea we were trying to think of how to engage our generation in giving," Barton told KSL. "It's tricky because we're such a selfish generation, so the question we asked was not how do we make our generation charitable, but how do we turn selfishness into charity."
"(The) overall vision is nationwide. Whenever people see a selfie the first thing they think of is ‘oh, I’ve got to bust them.’ Or beyond that, where everyone thinks if they’re going to post a selfie they automatically go and pay a dollar to charity," added Locke.
The project launched last Tuesday. So far, it has raised more than $1,403 for Vittana, a nonprofit organization that provides student loans to college-aged youths in developing countries.
"These are people who have countless amounts of backdated selfie dollars, so that’s going to be a lot of fun," Barton told KSL, adding that he's paid for all of his own selfies.
"I went through and tagged my selfies and paid for them on the site. I am paid up to date, but you know, another day another selfie."
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