Ashley Madison leak reveals plans for ‘What’s Your Wife Worth’ app

The Ashley Madison hack has revealed plenty of unsavoury details about the site’s millions of subscribers and its parent company Avid Life Media; the most recent involving an app idea that would allow users to rate each other’s wives.

Yup, just like Demi Moore’s classic film from the early 90s, “Indecent Proposal,” but for your phone.

Called “What’s Your Wife Worth,” the concept would have invited users to “post your wife” or “bid on someone’s wife,” according to leaked e-mails. By uploading a photo of their spouse, users could invite others to rate her based on a scale of 1 to 10, or rate her based on monetary value.

According to a mock-ups sent between the company’s chief executive Noel Biderman and vice president of creative and design, Brian Offenheim, the profile would also show the average rate, total rated and total views.

The emails were sent between 2013 and 2014, and prompted an enthusiastic response from Biderman, who stated “This is really good.” But the app never came to be. When Offenheim followed up about the app last year, a colleague replied that it was “horribly developed.”

It’s unclear if it would have eventually gone on to include a version for wives wishing to rate their husbands.