Caffeine-less coffee shop pops up in NYC

The Internet is buzzing over a weird New York City coffee shop that seems to be missing one key ingredient: caffeine.

The Swiss Water Coffee Studio is a pop-up shop that will serve coffee without the kick until November 8th. It set up shop on the bustling Lafayette Street on October 30th.

The chatter started to brew after the event’s Facebook page appeared. Outlets around the world collectively wondered: what’s the point?

“I look forward to the alcohol-free wine bar, and the cheese-free patisserie. What more fun things can we be freed from,” wrote one Jezebel commenter.

“Why are they doing this in NYC? I could see it going down in LA, but New York? Know your market, people,” another chimed in.

“Caffeine can cure your hangover, save your life and make your colleagues moderately tolerable at 9 a.m. And now some Canadian weirdos are taking it away from us,” the New York-focused Gothamist blog said.

Yes, that’s right. Swiss Water’s head office is in Burnaby, B.C.

The temporary café will put on live home brewing and cupping demonstrations, where employees will describe how they remove the good stuff – er, caffeine, from the coffee. They will also be handing out samples daily.

Here’s hoping no one’s expecting a good buzz.