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VH1′s anti-bullying PSA encourages ‘Revenge of the Nerds’

To all of those that have ever been bullied, this shocking public service announcement may make you feel a little proud inside.

Instead of the usual “bullying isn’t nice” routine, VH1’s latest anti-bullying campaign ad is a little different.

“Don’t mess with the nerds” is the title of the short clip, but the message is clear; It’s Revenge of the nerds.

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Re-dubbing Gloria Gaynor’s ‘I Will Survive’, the video shows kids being bullied while singing the tune, only they’ve replaced the words with future-prediction lyrics: Namely, that today's bullies will be their slaves when they become high-powered CEOs later in life.

The video opens with a disturbing image of a boy being dunked into a toilet bowl, while singing ‘I Will Survive”. It tugs at your heartstrings a little, until you realize the lyrics the boy is singing aren’t Gloria Gaynor’s. He’s singing about the future and his revenge for the bullies who did this to him.

The video pans to different bullies around the school torturing different “nerds”, each of them continuing the song, vowing to pay back the jerks who made their life miserable.

It’s empowering, yet kind of disturbing, and it kind of makes you wonder about the message VH1 is trying to send. Do you fight fire with fire?

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The ad, created by Del Campo Saatchi & Saatchi for VH1 is entertaining, vengeful, and well-executed as an anti-bullying PSA, but is it ethical?

Many will argue that these future CEO’s have every right to make the lives of their former bullies an absolute hell.

Others will say, “kids will be kids.”

All I know is this ad seems to say it’s OK to bully kids, because later in life these kids will grow powerful and exact revenge on everyone who mistreated them.

I'm not sure that's the right message to be sending to our youth, VH1.

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