Few things are more jealously guarded in the business world than trade secrets.
Where would Kentucky Fried Chicken be without its 11 secret herbs and spices? And when someone tried to peddle the secret formula for Coca-Cola to Pepsi in 2006, the iconic soft drink's arch rival promptly went to the cops, resulting in three arrests.
"Competition can sometimes be fierce, but also must be fair and legal," PepsiCo spokesman Dave DeCecco told Fox News at the time. "We're pleased the authorities and the FBI have identified the people responsible for this."
So when a human rights case involving a Tim Hortons franchisee threatened to reveal the doughnut king's trove of baked-goods recipes, the company's legal team sprang into action.
An exasperated B.C. Supreme Court judge urged the two sides to work things out themselves, but not before Christopher McHardy, representing Tim Hortons Inc., warned that key elements of the company's business could be compromised, the Globe and Mail reported.
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