Where there was once a City of Champions there is now… nothing?
The City of Edmonton’s identity crisis appears to be over, after it elected to retire its popular, but occasionally snark-worthy, slogan earlier this year.
According to the Globe and Mail, Edmonton will not be replacing its "City of Champions" slogan with anything, instead moving into a slogan-free plane of existence.
Instead of replacing the outgoing slogan like other recent rebranding efforts taken on by Canadian cities, it will instead rely on the quality of its city to lure in tourists and create an international identity.
Aside from filling space on the “Welcome to” signs on the outskirts of town, city slogans act as powerful marketing tools. They are like movie taglines, givingRead More »from Edmonton's outgoing ‘City of Champions’ slogan proves difficult to replace