Your heart has to go out to the people behind the advertising campaign for the Blue Nose Marathon, whose once-innocuous promotion for Atlantic Canada's largest run is now suddenly cloaked in awkward sensitivity.
An advertisement that appeared in the Halifax Chronicle Herald on Monday asks, "Do you smell something burning?"
Not the best way to commemorate last week's Boston Marathon bombing, which took place only about 650 kilometres from where the Bluenose Marathon is set to run next month.
“The ad was meant to represent the burn of running,” marathon co-chair Gerry Walsh told CTV Atlantic. “Unfortunately, the timing of that one was bad, unintended, and we’re very sorry for what happened.”
Organizers say the ad copy was prepared long before the Boston Marathon bombing killed three people and injured scores more. No one involved in the race or involved in printing the advertisement connected their ad to the bombing until itRead More »from Nova Scotia marathon apologetic for poorly-worded newspaper advertisement