The official slogan of Surrey, B.C., is “The future lives here.” It may be the city doesn't want to challenge the veracity of that statement.
The City of Surrey has decided to drop a suit against a local t-shirt maker who it claimed co-opted the slogan and changed it to, “The future dies here.”
The Province reports that B.C.'s second largest city had threatened legal action against Don Pitcairn, the marketing manager behind SurreyShirts.com, claiming his shirt design infringed on the City of Surrey’s logo.
“We require you to immediately cease and desist from this practise as you do not have permission to use the city’s logo in any promotional capacity,” city solicitor Philip Huynh said in an email, per the Province. “Failure to comply will result in the city seeking redress through the courts.”
The newspaper reported on Wednesday that the city now says it will not proceed with legal action.
The differences between the official logo and the t-shirt are minimal, but notable. TheRead More »from Surrey, B.C., backtracks on legal threat against dour t-shirt slogan