You can probably anticipate the reaction from Quebec nationalists to a court decision allowing big multinational retailers to continue using their English-language names on signage and advertising.
The Quebec Superior Court has ruled big retail chains — such as Best Buy, Costco, Gap, Old Navy, Walmart, and Toys R' Us — that use their trademark names in a language other than French are not violating the Charter of the French Language, also known as Bill 101, The Canadian Press reports.
Eight companies took the Office québécois de la langue française, the province's language watchdog, to court in 2012. They argued they should not be required to modify their internationally recognized trademark names to conform with Section 63 of the charter that says the name of a business enterprise must be in French.
The office had suggested, for instance, that Walmart could become "Le Magasin Walmart" – which in my opinionRead More »from Quebec court says big retailers don't have to translate their names into French