Business struggling? Fewer customers using your services? Looking for a solution to a society that is trending away from the niche your company offers?
The answer is obvious: Bump prices by 37 per cent.
This and other lessons on how to run a business brought to you by Canada Post, which enacted on Monday a massive increase in the cost of stamps.
The price of a booklet of "permanent" stamps jumps from 63 cents per stamp to 85 cents this week, as part of a massive restructuring implemented by the mail service to combat a changing marketplace.
"For $0.85, a customer can have a letter delivered across Canada, the world’s second-largest country, in four business days," states a Canada Post alert. "A letter can be delivered within a province in three business days and within a city in two business days. This requires a costly, complex and customer-focused operation."
[ More canada News: Dimitri Soudas fired as Conservative Party executive director ]
And if you don't buy your stamps in bulk?Read More »from Canada Post bumps price of stamps; mail delivery descends further into irrelevance