McDonald’s dashes sudden hope of a national rollout of McLobster

Following the unexpected return of the Shamrock Shake, the elusive seasonal offering added to McDonald's menus across Canada for the first time since a fleeting reappearance in 2008, Twitter was alight this week with hopes for a continent-wide rollout of the McLobster.

The discussion appeared to be seeded by an impersonator of comedian Chris Rock, who currently boasts more than 53,000 followers: "The McDonald's employee who came up with the idea of the McLobster," he tweeted, "needs to get punched in his chest 'til he breaks a McRib."

McRib, introduced by McDonald's in 1981, returned to U.S. restaurants last fall after a four-year hiatus, with help from social media dialogue that focused on just how ridiculous the sandwich was.

But, in the wake of the runaway success of the KFC Double Down, it appears people want the option of more outrageous fast food.

The lobster sandwich isn't alien to the Maritimes, though.

High Liner Foods of Lunenberg, N.S. is responsible for supplying the crustaceans to locations across eastern Canada, where the McLobster, mixed with light salad dressing, has been served on a roll with celery and lettuce each summer for more than a decade.

And while McDonald's locations in New England also feature this annual alternative to the Filet-O-Fish, the company was driven to launch a denial of any further availability via Twitter, where it was officially suggested "crustaceans everywhere are rejoicing" that they won't be wolfed down with a side of fries at all 15,000 locations on the continent.

Cows and chickens have never been afforded comparable empathy from the head office.

An image of a theoretical tray of McSushi also circulated on Twitter while the topic was trending, which required McDonald's to clarify it wasn't planning to start offering that option, either.

McDonald's Pizza, which was available at Canadian locations during much of the 1990s, may be a better candidate for an online revival, although its limited popularity at the time would likely cancel out future availability.

Poutine, which continues to be available at McD's in Quebec and New Brunswick, may be more deserving of a ride on the social media gravy train.

Just like the Happy Meal incurred the wrath of politicians in San Francisco by pitching fast food to kids through toy giveaways, though, no one in North America seems to be longing for the importation of menu items from Indonesia, like McSpaghetti, McSoup and McRice.