Advertisement

Uncomfortable spread of measles outbreak shown in pro-vaccine mailer

If common sense and education won’t do the trick, maybe good old-fashioned skin-crawling fear will convince people to vaccinate their children.

That seems to be the thinking behind ImmunizeBC’s latest public awareness campaign.

The promotion includes a mailing that says “not immunizing children puts all of us at risk.” The card features UV-sensitive ink that makes tiny spots, similar to a measles outbreak, appear in the holder’s hand as they hold the card.

"The goal is to dramatically increase the percentage of children who receive both doses of the vaccine, strengthening herd immunity and protecting our most vulnerable citizens,” ImmunizeBC told the Huffington Post.

The mailing is the second instance of vaccine awareness in B.C. this week. Earlier, B.C.’s provincial health officer, Perry Kendall, said he supports a call by the Canadian Medical Association to make proof of immunization mandatory for all elementary and high school students.