So, when the Winnipeg Humane Society wanted to get the word out about the abundance of cats available for adoption, it turned to Kern-Hill Furniture, known throughout the decades for encouraging customers to "C'mon Down!"
Andy Hill, the "number one son" of the store's late 10 gallon-hatted huckster Nick Hill, who died in 2003, was a natural choice to draw attention to "Kitty Midnight Madness."
"Looks like someone left the kitty machine on overnight," he drawled. "And now we have a cat-tasrophe on our hands."
While the video was tied to a "Paw-jama" party hosted by the humane society last week, the video went viral afterward, drawing attention to both the animal shelter and the quirky marketing heritage of Kern-Hill.
Three decades ago, similar commercials inspired the satirical "SCTV" spots for Tex & Edna Boil's Organ Emporium, where a free budgie was promised with each purchase.
But now Kern-Hill risks becoming internationally famous for helping to find homes for "Girl cats! Boy cats! Used-to-be boy cats!"
Andy even suggested that, rather than buying a new couch at the store to replace a ripped one, that an adopted feline could help cover the hole instead.
Watch the "Kitty Midnight Madness" spot below: