Cheers! Bell’s Whisky ad celebrates one man’s personal triumph, will make you cry

In what is likely the best commercial ever for both whisky and literacy, the gone-viral Bell's Whisky ad from South Africa celebrates one man's personal triumph: learning to read.

The inspirational two-minute film, titled The Reader, begins with an elderly South African man learning the alphabet. He struggles to sound out words, he fumbles at Scrabble and he refuses to give up. His story concludes with a very moving payoff as he devours the very important book he first sets out to read.

The message is simple: it's never too late to achieve your dreams.

Warning: Don't watch the video below until you've stocked up on tissues. This one's quite the tearjerker.

"We want to toast all men of character and share in their moments of accomplishment — if there's anyone whose story you'd like to share with us, please do so and we'll be the first to say Give That Man a Bell's!" the company posted on Facebook.

Cheers.