'Emily's Oz' reveals how one blind girl 'sees' The Wizard of Oz

Screengrab from Emily's Oz YouTube video.

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During the broadcast of the 2015 Academy Awards, Comcast launched a campaign called “Emily’s Oz” that hoped to “spark an even bigger conversation about how people with disabilities enjoy entertainment.”

In the “Emily’s Oz” commercial, directors, set directors and makeup artists brought to life a seven-year-old girl’s interpretation of her favourite movie, The Wizard of Oz.

Emily Groves was born blind. Everything in the commercial was described by her — and was made to represent how she envisions the 1939 classic film when she listens to it.

"My tin man has a toe the size of a house," she described in the commercial. “The lion is small like a toy poodle and has webbed duck feet and he is very scared of everything.”

"My scarecrow has wooden teeth, his fingernails are really long and his clothes have tubes on them."

"And that’s Dorothy. She looks like me."

"You pretty much have to take everything off of memory, or touch, or hearing, or smell, or sound, or taste," Emily said of watching a movie without being able to see. “It’s different because you can’t see the screen and what’s happening. I can only hear it. I hear the [tiniest] sounds.”

"I think about the shape, I think about colour, and I also think about sound," the little girl from Iowa told PEOPLE. “I take into my brain, and I think about what [the movie] would look like to me.”

The commercial promotes Comcast’s talking guide, a feature on their X1 platform that reads aloud network names, program titles, time slots and On Demand settings, making entertainment more accessible for those with visual disabilities. Learn more about the talking guide here.

"We want to create opportunities for people who love film and television, but who might not have the opportunity to experience it to its fullest," said Tom Wlodkowski, Comcast’s Vice President of Accessibility. “By bringing the talking guide to as many people as possible, we can help to bridge that gap and make entertainment just as compelling, captivating and fun for people with a visual disability as it is for anyone else.

"Emily’s story perfectly captures the reason we work so hard on developing accessible products and services," Wlodkowski, who is also blind, told PEOPLE.

In a blog post, Wlogkowski wrote that Emily has inspired his team “to pursue even bolder things”:

"From expanding the number of on demand movies and shows that include video description to helping those with a disability navigate their smart home and the Internet of Things, we’re still just scratching the surface of what’s possible in the accessibility space."

Watch “The Making of ‘Emily’s Oz’" below:

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