Good News#MoreThanFord campaign celebrates the best of Toronto
Toronto. It's more than Rob Ford.
Toronto art directors Marie Richer and Hannah Smit found it "depressing that a city as great as Toronto has been reduced to an international punchline because of its mayor," and decided to take action — and remind citizens about what's good about "Toronto the good."
Yesterday they launched the social media campaign #MoreThanFord to encourage Ford-weary Torontonians to share the things they love about their city.
Richer and Smit told AgencySpy that #MoreThanFord is "a way for us all to change the conversation about our city by sharing what we love about it – from small things like a favourite coffee shop, roti place or bike path to bigger things like Pride, TIFF, Nuit Blanche, the Jays, etc."
They kicked off their campaign with a compilation video of some of the things they love most about their city.
What's your Toronto highlight? Share in the comments.
