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Powerful new Guinness commercial puts friendship first

Guinness goes inspirational in its latest commercial. (Screengrab/YouTube)

Apparently beer commercials can be inspirational.

Guinness' latest ad "breaks the industry stereotype" with a poignant story about the true meaning of friendship — complete with twist ending. (No, we won't give it away. Watch the video below.)

The spot "flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness as their physical strength," Business Insider's Aaron Taube writes.

Watch the spot from the beer brand's "More is More" campaign — and don't be surprised if it makes you want to be a better person.

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"The choices we make reveal the true nature of our character."

The ad, created by New York-based agency BBDO, has been viewed more than 700,000 times since it was posted to YouTube earlier this week.