Zellers unfriends Facebook

Zellers rooftop entrance, April, 2012. Note the bricks up top. Photo by Bonnie Ladell

Discount retailer Zellers has unfriended Facebook, shuttering its page on the social networking site as the majority of stores get revamped under the ubiquitous U.S.-retail chain Target.

The Facebook page was shut down on Monday. In a message posted late last week the retail chain said: "We want to thank everyone for participating with us and supporting the Zellers Facebook site over the past year," according to media reports.

The news drew hundreds of responses on the page, which had more than 143,000 likes.

The reaction was mixed. Some posted memories of shopping at Zellars, while others used the announcement to complain about the chain, its customer service, and the prices on its remaining liquidated merchandise, the Canadian Press reported.

The Zellers story began in the 1930s, but it wasn't until 1978 that it became a discount retail subsidiary for the Hudson Bay Co.

In 2011, Hudson Bay sold leasing rights for more than 200 Zellers locations to U.S. retailer Target for $1.83 billion.

Three Zellers stores will remain. HBC spokeswoman Tiffany Bourre says the remaining stores will be in Montreal, Toronto and White Rock, B.C., CP reported.