Beyond serving as a helpful tool, Google's auto-complete search suggestions can often lead to a good laugh. Just type in something like "Where is," or "Should I" and see for yourself ("Where is Chuck Norris" and "Should I buy RIM Stock" are two of my favourite knee-slappers).
But for the brass at Google, auto-complete hasn't exactly been something to laugh about.
Dr. Guy Hingston, a surgeon based in Australia, has filed a lawsuit against Google, claiming defamation on the grounds that an auto-complete suggestion has hindered his business. This is the latest in a string of auto-complete related lawsuits that have increasingly found Google responsible for the content on its search pages.
As Hingston has observed, if you type "Guy Hin ..." into Google, the auto-complete search suggests the term "Guy Hingston bankrupt," the Sydney Morning Herald reports. Yet since he is not bankrupt, Hingston and his lawyers are seeking at least $75,000 in damages — plus court costs — claiming that he'sRead More »from Doctor sues Google over ‘bankrupt’ auto-complete search suggestion