If you think you've seen the launch of the Jawbone Up wristband before, you'd be right: last year, the manufacturer of iconic Bluetooth headsets released its lifestyle-tracking wristband for the first time, but it ended in a colossal failure.
Today, Jawbone has re-launched Up in the U.S., hoping to win back some of the users that got burned by the initial failed product launch. The concept between the original wristband and the newly-launched one is the same: help to make people 'make smarter choices' in order to help them feel their best by tracking sleep, activity, and food intake.
As Engadget explains, Jawbone's 2011 version of the Up wristband was plagued with problems. Two main issues led to Jawbone being forced to issue no-questions-asked refunds: while the wristbands were water resistant in the pure lab test water, the material proved vulnerable to the warm, soapy water that most users bathe in daily. And while Up looks like a flexible rubber bracelet, its insides aren't asRead More »from Jawbone attempts to overcome last year’s catastrophe with Up ‘lifestyle wristband’