IBM has released a study that analyzes just that, determining how a user's engagement with technology reflects their "digital personality."
The 'Beyond Digital' study suggests that as new digital devices are added to our arsenal of tech products, it shifts how we as consumers are engaging with technology. A press release from IBM breaks down those four personalities. Take a look and let us know in the comments which group you fall into:
You use digital devices and services as a way to simplify your day-to-day activities. You'd rather send emails or messages on Facebook than send a letter. Shopping online and surfing the web on your smartphonephone help simplify your life. This makes up the majority of users, representing 41 per cent of digital consumers worldwide.
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