Pinterest has grown quickly since its launch in 2010, earning the title of the fastest growing social network of 2012. The concept is simple: find pictures of things you like online, “pin” it to your virtual board on Pinterest, then share your board with friends and strangers while exploring what they’ve “pinned” in turn.
The social network has been a runaway success for women, but hasn’t attracted men in quite the same numbers. According to comScore, 80 per cent of the users on Pinterest are women, mostly between the ages of 25 and 54.
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Enter Manteresting, the site for men. Instead of the light and airy feel of Pinterest, Manteresting goes for a dark, steely look. While there’s nothing stopping people from posting “manly” things on Pinterest, Manteresting has substantially more content that is typically thought of as male, which apparently includes scantily-clad women, cars, gadgets and geeky paraphernalia.
Instead of “pinning” items of interest to the site, users can “nail” them to their boards, and you won’t “Like” anything on Manteresting; you’ll “Bump” it.
Clearly Manteresting hasn’t exactly taken off, since it’s been around for about a year now and people are only still just hearing about it (or at least just discovering it because of this BuzzFeed post). And with the amount of stuff that looks like it’s just been shared from the LifeProTips sub-Reddit and other popular corners of Reddit, there’s a good chance that most of the demographic Manteresting is targeting is already on the popular link sharing community instead.
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If you want to learn a little bit more about this intriguing social site and the rationale behind its creation, you can check out this interview with Manteresting co-founder Brandon via Tech Crunch:
For those who are relieved to have finally found a place to look at pictures of scantily-clad women, cars, and bacon on the Internet, you can sign up for an account here.
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