Survey finds 7 of 10 employers reject candidates based on social media
We've all been stuck in the never-ending job search at one time or another. But have you ever stopped to think if your social media presence is really what's behind your prolonged unemployment?
Online reputation management company Reppler conducted a survey of 300 people who are part of their respective company's hiring processes, asking them questions about how important social media is to the job hunt.
It turns out that 91% of employers take social media into account when screening a potential employee, and 69% reject candidates based on social media. That just about matches a similar survey released by Microsoft Research in 2010 that found 70% of recruiters said they'd reject candidates based on information they found online.
If you're curious how long it takes for an employer to search you out online, almost half (47%) search for the candidate as soon as they get his or her application, while the other half wait until further along in the hiring process.
Here are the reasons why the employers have rejected candidates for what they found on social media, and the percentage of employers who rejected candidates for that reason:
11% posted inappropriate photos
11% posted inappropriate comments
9% posted content about them drinking
10% posted content about them using drugs
11% posted negative comments about a previous employer
11% demonstrated poor communication skills
10% made discriminatory comments
13% lied about their qualifications
7% shared confidential information from a previous employer
It isn't all bad news for you frequent Facebook and Twitter users out there, though. The same group of hiring committee members were asked if they'd ever hired someone based on information they'd found on a candidate through social media. Nearly as many of the respondents who had rejected candidates had hired for social media-related reasons, too (68%).
These are the reasons why employers hired candidates based on their social media presence, and the percent of employers that have hired because of that reason:
39% gave a positive impression of their personality and organizational fit
36% had a profile that supported their professional qualifications
36% showed through their profile that they were creative
33% showed solid communication skills
33% showed that they were well-rounded through their profile
34% had good references posted by others
24% received awards and accolades
And if you're still wondering if employers are more likely to look at one social media platform over another, you're right: 76% of employers who use social media turn to Facebook for all the dirt on candidates, followed by Twitter (53%) and LinkedIn (48%).
So if you don't want to get ousted from the candidate pool (and possibly improve your chances of getting hired), you can check out these tips from Monster.ca on how to employer-proof your Facebook profile. Of course, you can always just follow this piece of wisdom: if you wouldn't show it to your mother, don't post it online.
(Screengrab from Reppler.com)