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William Shatner helping people unfriended on Facebook

In honour of Jimmy Kimmel's second annual unfriend day last week, Canadian funnyman William Shatner is offering advice to victims.

Kimmel says the first unfriend day was a huge success with millions of so-called friends being unfriended as people uncluttered their Facebook pages. He says most of the feedback about the day has been positive, but some are upset because they are being unfriended and feel rejected. Now Shatner wants people to know that everything will be okay if you are unfriended.

"Everyone I work with is on Facebook all the time," Kimmel tells the Los Angeles Times. "I just don't understand why they're interested in what somebody they went to the fifth grade with is having for lunch...I decided it would be a good idea to encourage people to whittle those friends down."

If you are one of those people who may feel bad about unfriending someone, Emily Post's Etiquette book says you shouldn't worry. The latest edition of the book, subtitled "Manners for a New World," speaks extensively about proper etiquette on social networks. It says people are not required to respond to everyone who contacts them on Facebook.

"Human attention is a gift," says Daniel Post Senning, co-author and great-great-grandson of Emily Post, to Fox News. "Online spaces are very public and just about anybody can send you a friend request. You're not obligated to a total stranger."

The book says "you don't have to continue contact with a Facebook 'friend' after the initial reconnection conversation" and it's "acceptable to actively unfriend someone, untag yourself from photos, or delete a friend's comment from your page."