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Businessman buys Texas town, renames it ‘Bikinis’

If you like ordering burgers and beer from women dressed in bikinis, there's now a town just for you. Literally.

Self-described "breastaurateur" Doug Guller has purchased an unincorporated ghost town in Texas and renamed it "Bikinis" after his Bikinis Sports Bar & Grill franchise.

"Bikinis, TX will be a world class destination and I am thrilled to expand the Bikinis brand to include town ownership," Guller says in a release on his company's site. "There can't be a better way to put Bikinis on the map...Literally."

The Dallas Observer reports that Guller made the purchase after seeing an ad for the town, originally named BankerSmith, posted for sale on Craigslist.

The Houston Chronicle notes that Bikinis, Texas, is located just six miles from the "fabled" Luckenbach, another unincorporated community popularized in a 1977 song by Willie Nelson and Waylon Jennings.

Guller is reportedly planning an inaugural event in his new town this fall.

The announcement was made in conjunction with Guller's declaration that Tuesday was "National Bikinis Day."