Yes, it exists: The Belfie Stick helps you take those all-important selfies of your butt

Today's fads are a mystery to me.

Hashtags, twerking, emojis ... they're all Greek to me. Kids these days.

But I suppose my parents felt the same way about mullets, rugby pants and VHS players.

I've ranted on the vanity of selfies before. It truly boggles the mind, the narcissism required to post pictures of yourself doing ordinary things. Like the world somehow revolves around the momentary impression on your face.

I was at a rock 'n' roll show a couple months ago, and I spotted a person taking a picture of someone taking a selfie. Think about that for a second – taking a picture of someone taking a picture of themselves at a concert. No wonder musicians feel disrespected these days. People are more focused on themselves than the show going on in front of them.

But just like an Alberta winter, just when you think things couldn't possibly get any worse, they do.

Let me introduce you to the Belfie Stick – a new apparatus that allows you to easily take selfies of your butt.

Go ahead, read that sentence again, and feel free to slap your forehead. Yep, it exists.

See, the selfie stick – a fold-out device that gives self-photographers the ability to photograph themselves from a longer distance than their arms – just wasn't good enough. Not good enough because it didn't allow you to regularly shoot and upload photos of your most important asset – your butt. Pun intended.

Its creators make a very good point. It is pretty difficult to take a picture of your own butt. There's probably a reason for that. Maybe because there's really no reason for you to see or photograph your own butt.

This revolutionary new product, created by the inventors of ON.com, a photo-based social media site, doesn't appear to be a hoax, no matter how much I pray it is.

According to user testimony:

The first rule of success is to find a gap in the market and fill it. And clearly, that's what happened here.

According to the Belfie Stick website, they're currently out of stock. But you can pre-order one when the next batch arrives for just $79.99.

And I say when it's time to start tackling the planet's growing population problem, we start with that mailing list.

The Surly Old Man is a real old man who is particularly surly. He will contribute only when angry.