Kylie Jenner is feeling the wrath of the Internet.
While posting on Twitter what would have been an innocuous comment about her ever-changing hair color, the "Keeping Up With the Kardashians" teen stirred up controversy by casually using the word "bipolar" to describe her personal indecision.
"I miss my black hair I'm so bipolar :(" the youngest sibling of the Kardashian sisters tweeted Wednesday, seemingly unaware that she was trivializing a serious mental health disorder.
The reality TV star — who we should point out is only 16 — quickly came under fire for her comment.
"kylie jenner with her 'i'm bipolar' makes me sick," wrote Twitter user @skeletonstyles. "It does not make you f--king bipolar if you're indecisive about your f--king hair. It pissed me off."
Others felt the same way, including these three Twitter users:
@KylieJenner that was 100% the dumbest and most ignorant use of the word bipolar
— julianna (@_juliannarae) November 6, 2013
as much as I love Kylie Jenner her tweet about being 'bipolar' about her hair colour annoys me — niall :( (@fcknarry_) November 7, 2013
Kylie Jenner just tweeted 'I miss my black hair I'm so Bipolar:('. No, you're not 'so Bipolar', you're indecisive...and a moron
— Jake Begley (@JakeYeahhh) November 6, 2013
Omg! consulted Debbie Plotnick, who is Mental Health America's Senior Director of State Policy, about Kylie's cavalier use of the word — and why people should think twice before using it carelessly.
"Bipolar disorder is a serious disorder and it causes people sometimes crippling depression or manic highs that aren't fun — where people are really feeling uncomfortable and out of control," Plotnick says. "It's really far more than feeling like, 'One day I want to have orange hair and one day I want to have blue hair.'"
However, this can serve as a learning experience.
"I hope this encourages folks to take the opportunity to learn more about mental health disorders — and how we can be supportive and help people get the treatment and services they need — because they affect 1 in 5 Americans," she notes. "It's a big number and that's why it's important to become knowledgeable about behavioral health conditions and talk about them because they do affect so many people, but also not to make light of them."
This is the second time Kylie, who is romantically linked to Jaden Smith, has caused headlines regarding her use of social media this week. On Monday, the fledgling model posted a racy Instagram pic from a recent photo shoot. Wearing a white sheer dress, her cleavage was on full display, prompting many to comment it was an inappropriate look for someone her age.