President Barack Obama's reelection campaign is launching its first ad specifically aimed at black voters, a national radio spot entitled "We've Got Your Back," a campaign aide confirmed to Yahoo News. The Grio first reported the news.
"Four years ago, we made history. Now it's time to move forward and finish what we started together. We have to show the president we have his back," the bass-voiced narrator says over a drum track.
Obama crushed Senator John McCain among black voters in 2008 and is sure to trounce Mitt Romney in 2012 in that constituency. But Democrats are leaving little to chance in an election defined by the weak economy, including stubbornly high jobless numbers, and need black voters to turn out in large numbers.
The Grio describes itself as "the first video-centric news community site devoted to providing African Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets."