Brain freeze: Video shows people wandering, taking selfies on Middle Cove sea ice

Despite the risk, several people were seen walking around on sea ice that had packed into Middle Cove, a popular beach near St. John's, Sunday afternoon.

Corey Goobie recorded the reckless behaviour from the nearby lookout point, capturing people wandering around on ice pans and venturing about 300 feet from the shoreline

Check it out in the video below:

Goobie said about eight people – in their late teens or early 20s – were out on the ice, taking selfies with their phones as people on the shore yelled at them to come back.

"They were in sneakers and jeans, and one guy had a sweater on. No gloves on either one of them," he said. "I was just waiting for something to happen."

"It seems like they were having the time of their lives."

Town warns rescue would be '2 hours away'

The Royal Newfoundland Constabulary said it got four calls about people walking on the ice over the weekend, and said officers spoke to some of those who did so and warned them of the dangers.

It's not against the law, however, so no charges were laid.

"If someone gets stuck, coast guard will not be able to retrieve them," according to a Facebook post from The Town of Logy Bay-Middle Cove-Outer Cove.

Instead, people will have to be rescued by helicopter "which is two hours away."

Goobie said he also called the coast guard and was told that a helicopter was on standby in case something happened.

"The coast guard said it could be a matter of minutes before that ice shifts," he said. "I was just waiting for something to happen."

On Sunday, the sister of a drowning victim pleaded for people to use common sense and stay off the ice.