Brave or Stupid? How CBS and ABC’s Originals Held Up Against NFL Kickoff Game

The NFL returned on Thursday, but NBC’s traditional competitors CBS and ABC didn’t run scared from the Houston Texans-Kansas City Chiefs game. Should they have, though? Between CBS and ABC, only one of six hours (CBS at 10 p.m.) was a rerun. CBS aired an original “Big Brother” at 8 p.m. and a new episode of the reality show “Love Island” at 9. A rerun ran at 10. ABC aired the “Holey Moley” Season 2 finale at 8 and then a special about the putt-putt competition at 9. At 10, the Disney-owned broadcast network ran a shark-attack special. Fox wisely aired all repeats last night. Also Read: Will 'Mom' Remain a Ratings Hit After Anna Faris Divorced Herself From CBS' Current Longest-Running Sitcom? Impressively, “Big Brother” and “Love Island” both stayed steady with last week’s preliminary Nielsen numbers, respectively posting a 1.0 rating and a 0.4 rating in the key demo. While “Big Brother” shed about 200,000 total viewers week-to-week, “Love Island” actually added about 100,000 viewers. For ABC, the “Holey Moley” finale and special suffered as sports fans migrated to NBC for the big game. The Season 2 finale at 8 lost one-tenth of a Nielsen ratings point (from...

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