Bruce County wins three Hermes Creative Awards

·2 min read

WALKERTON – Bruce County was recognized for outstanding work in creative marketing and communications with three Hermes Creative Awards in the video category — a gold for the Grassroots Farm: Choosing to Call Bruce County Home video, a gold for the Bruce Peninsula EcoAdventures: Choosing to Call Bruce County Home video and a platinum for the Welcome Home video.

The accomplishment was announced by the county late last week, following Thursday’s planning committee meeting.

County Coun. Anne Eadie, mayor of Kincardine, urged her fellow committee members to view the videos – they’re short, only a couple of minutes, and showcase the county beautifully. She noted that receiving the awards is quite an accomplishment, since they’re part of a worldwide competition.

Together, the videos inform, educate and generate awareness about Bruce County’s innovative entrepreneurs in energy, agriculture and sustainable tourism. Each video features local entrepreneurs telling their story, guiding potential entrepreneurs to explore life and work in Bruce County communities. The videos, created in partnership with video production company Astrodog Media, promote Bruce County as a place to live, visit and do business.

“Bruce County economic development staff work tirelessly to ensure Bruce County’s future is bright,” said Warden Mitch Twolan. “It’s an honour that their efforts — and the quality of their work — have been recognized on the international stage.”

According to the report by Kara Van Myall, director of planning and development, Hermes Creative Awards is one of the oldest and largest creative competitions in the world, recognizing the best in creativity from top publications, websites, videos, advertising, marketing and communications programs. The Hermes Creative Awards program is administered by the Association of Marketing and Communications Professionals (AMCP). Judges are industry professionals who “look for talent which exceeds a high standard of excellence and serves as a benchmark … the winners of these awards range in size from individuals to businesses to media organizations to Fortune 500 companies.”

Van Myall noted in her report that this is the first time Bruce County entered the competition, competing against 6,000 entries from around the world.

This was Van Myall’s last committee meeting. She’s accepted the position of CAO of Saugeen Shores.

Van Myall was thanked by committee members for her work on behalf of the county and congratulated on her new position.

Pauline Kerr, Local Journalism Initiative Reporter, The Walkerton Herald Times