Bruce Power “Be a Light” campaign hits the ground running

·3 min read

Bruce Power has wasted no time getting its “Be a Light” campaign up and running. The campaign, announced on Nov. 19, pledged $1 million to redouble efforts to fight COVID-19. It is putting a focus on five pillars, public awareness, providing protection, a buy local initiative and supporting physical and mental health and lending a helping hand.

On Nov. 24, the campaign committed $250,000 to support the maintenance and enhancement of the Kincardine Trails, assisting with the completion of the Signature Trail project, and the Saugeen Rail Trail, which will assist in the environmentally-friendly paving of two section of the trail in Port Elgin and Southampton. . It will also support a feasibility student into the development of a trail at Saugeen First Nation.

Be a Light acknowledges that staying active an spending time outdoors has an important role in helping people manage the pandemic.

An additional $50,000 will support mental health initiatives at the Grey Bruce branch of the Canadian Mental Health Association, the Westover Treatment Centre recovery support and the Grey Bruce “We CARE” project supporting mental health in youth.

One day later, the campaign announced it would provide $150,000 in protective equipment to communities and organizations in Bruce, Grey and Huron counties. That donation will include 175,000 three-ply disposable masks and 2,000 bottles of hand sanitizer to primary health care facilities, Indigenous communities, and other organizations in the region. Fifty self-standing automatic temperature monitors will be provided for long-term and health care facilities, and other high-traffic areas to provide hands-free, rapid temperature screening. The equipment provides an addition layer of protection for people in the community.

“With rising COVID numbers across the region and province, we recognized how important protective equipment is to stopping the spread,” said Pat Dalzell, Bruce Power’s Head of Corporate Affairs. “By getting masks and hand sanitizers to the facilities and businesses that need them we can help keep the community safe from COVID-19. By providing automatic temperature monitors to local long-term and health care facilities, we’re also providing another protective barrier for our society’s most vulnerable population – our seniors and the ill – as well as our vitally important frontline workers.”

On Nov. 26, the campaign announced multiple contributions to the lending a helping hand sector. A financial commitment of $350,000 will be distributed across Bruce, Grey and Huron to say thank-you to health and long term care workers, provide aid for breakfast programs for children, purchase grocery gift cards for families in need, fund the purchase of toys for Christmas and purchase new winter coats, which will be distributed by United Way of Bruce Grey and Huron-Perth Children’s Aid Society. Boxes of chocolates, purchased from a local retailer, will be sent to hospitals, assessment centres and health unit offices in a gesture of thanks while providing support for the buy local initiative.

“COVID-19 has put a strain on many families, workers, and organizations across Grey and Bruce counties,” said Francesca Dobbyn, Executive Director, United Way of Bruce Grey. “The need in our community is even greater this year, and we thank Bruce Power for once again stepping up to assist families, seniors, frontline workers, and hungry schoolchildren this holiday season. Thousands of people will have happier and healthier holidays thanks to Bruce Power’s outreach efforts.”

Tammy Lindsay Schneider, Local Journalism Initiative Reporter, Kincardine Independent