Burnett students learn hands-on marketing

·2 min read

Marketing students at Burnett secondary are giving back to their community.

Inspired by the sacrifices and generosity of frontline workers, they were tasked with contributing through three goals: reinforcing the government’s COVID-19 safety guidelines, starting a non-profit fundraiser to give back to frontline organizations and workers, and developing a project to create or revitalize community spirit.

“Normally the marketing classes would run a school store as part of their experiential learning experience, but with COVID it just wasn’t possible,” says marketing teacher Chris Lee. “As an alternative, I changed this component to be more of a social non-profit pop-up venture format.”

The students developed a mechanical hand sanitizer that uses a gravity-enabled foot pump. A virtual social gathering focused on a pre-recorded talent show as well as an online gaming tournament aimed at bringing people together.

“In terms of the actual concepts regarding sales and marketing, the students really go through the entire gambit,” says Lee. “They learn to develop, source, cost, market, sell and provide customer feedback wherever applicable.”

They also raised funds for the Richmond Hospital and Vancouver Covenant House through several initiatives. Student-designed Burnett clothing and tote bags were sold online, as well as a “pandemic kit” including masks, hand sanitizer and disinfectant wipes.

The last fundraising item was glass poster art, which was inspired by an online trend fusing art with music. Customized pieces of glass art capture favourite songs or artists designed to look like a Spotify music player.

“All of these projects really focus on experiential, hands-on learning,” says Lee. “Given our limited time with the students in this new 10-week quarter system, the projects were designed to be like a pressure cooker, where basic entrepreneurial and marketing skills would be developed in a very short period of time. It is my personal belief that such an environment challenges students to learn in a very active way, while reinforcing what they’ve learned in class lessons.”

Hannah Scott, Local Journalism Initiative Reporter, Richmond Sentinel