Business sponsors vital for drag races

·1 min read

TERRACE BAY, Ont. — Sponsorships from local and international businesses are helping to keep a major tourism draw alive in Terrace Bay.

The annual Terrace Bay Drag Fest normally draws thousands of spectators each August long weekend at the former site of the town’s airport to watch racers from the U.S. and Canada. This is the second year the event was held without spectators due to the COVID-19 pandemic and border closures, but racing still got underway with 113 cars, trucks and bikes.

Superior Classic Car Club track director Richard Abbott says behind-the-scenes work never stops on finding new businesses and organizations to sponsor the club, track and the events. He says their goal is to create a world-class track for international competitors.

Abbot says business sponsorship helped them acquire track drag heaters and a tractor to pull the new equipment on the track. The device lays down rubber to help with traction.

“C-Tech Manufacturing out of Wisconsin and the owners of Rock Falls Raceways donated a track drag to us free of charge,” Abbot said. Such support is vital to ensure the event remains viable until they can again draw the big crowds of race fans.

Through business sponsorship, donations from drivers and their businesses and organizations, “the tractor is 100 per cent paid for,” said Abbot. “And we even have a maintenance budget now.”

Sandi Krasowski, Local Journalism Initiative Reporter, The Chronicle-Journal

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