Canadian Tire commits an additional $12 million to JumpStart

·2 min read

With many sports clubs across the country feeling the stress of the financial burden of a year with stoppages and cancellations, organizations are looking for help in any way they can find it.

The Canadian Tire Corporation, the major supporter of Jumpstart, has donated an additional $12 million this year to help sports clubs and individuals across the country take part in sporting activities.

Jumpstart helps fund kids who otherwise may not be able to participate in organized sports.

In the final months of 2020, Jumpstart helped around 700 organizations impacting over 70,000 kids from coast to coast. They help kids ages 4 through 18.

On average, sports organizations have reported their operating budgets have been reduced by 49 per cent due to the pandemic and the fact that many sports have not been able to play at all. Some organizations went through a stop / start period which reduced their ranks and cause disruption in their programs.

Around 52 per cent of organized sports groups have said they are worried about being closed for good.

The funds donated by Canadian Tire will help many of these organizations stay on their feet and continue with programming.

"The overwhelming response to Jumpstart's Sport Relief Fund in 2020 demonstrated the significant and growing need for support," said Greg Hicks, President and CEO, Canadian Tire Corporation. "Throughout the pandemic, Canadian Tire's nearly century-long purpose has not wavered, and we remain steadfast in our commitment to being there for Canadians when they need us most. Now more than ever, our country and communities need recreational and amateur sport – and sport needs Canadian Tire."

In addition to this year's $12 million, Canadian Tire is committed to raising $20 million in support of Jumpstart in 2021.

Jumpstart will create up to 150,000 square feet of play spaces across Canada, help kids overcome the financial barriers to play by disbursing individual child grants, and expand play-from-home resources in a way for kids to get active at home during the pandemic.

Brian Lockhart, Local Journalism Initiative Reporter, New Tecumseth Times