Carly Cushnie shutters iconic namesake fashion label

·2 min read

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After 12 years in the business, designer Carly Cushnie is shuttering her namesake ready-to-wear fashion label amid the economic collapse caused by the COVID-19 pandemic.

“I couldn’t hold on any longer. I make clothes for people to go out and enjoy their lives in. I don’t make loungewear,” Cushnie explained to Vogue. “I didn’t have the ability to just suddenly switch and entirely change what my brand does. That takes a great expense, to change the direction of a brand. Whether it’s the category or the price point, it’s a big undertaking and I wasn’t able to do it,”

Dubbed by The New York Times as a “fashion label that broke barriers,” Cushnie quickly became one of the most popular Black-owned brands in American fashion today. Known for sleek and minimal sexy silhouettes created to empower women with ease and elegance, Cushnie’s designs were popular among celebrities like Michelle Obama, Beyoncé, Jennifer Lopez, Selena Gomez and Blake Lively.

The brand initially entered the fashion scene in 2008 under the name Cushnie et Ochs. When co-founder Michelle Ochs split from the business in 2018, Carly Cushnie continued to lead the brand as both design head and CEO under the name Cushnie.

The brand quickly became a permanent fixture in the New York Fashion Week scene. At its height, Cushnie was available at more than 100 retailers worldwide, including Saks Fifth Avenue, Shopbop and Bergdorf Goodman.

Thanks to the brand’s retail partners, some pieces from Cushnie are still available online. Shop them below so your closet can include a major piece of fashion history.

Shop: Cushnie Shawl Collar Jacket, $1,795

Credit: FWRD
Credit: FWRD

Shop: Cushnie High Waisted Pants with Slight Flare Leg, $950

Cushnie High Waisted Pants with Slight Flare Leg
Credit: Shopbop

Shop: Cushnie High Waisted Asymmetrical Hemmed Skirt, $850

Cushnie High Waisted Asymmetrical Hemmed Skirt
Credit: Shopbop

Shop: Cushnie Fringed Open Knit-Paneled Sweater, $215 (Orig. $500)

CUSHNIE Fringed open knit-paneled marled cotton-blend sweater
Credit: Outnet

Shop: Cushnie Stretch-Crepe Peplum Midi Dress, $1,650

Cushnie Stretch-crepe peplum midi dress
Credit: Net-A-Porter

Shop: Cushnie Silk-Charmeuse Wide-Leg Pants, $975

Cushnie Silk-charmeuse wide-leg pants
Credit: Net-A-Porter

If you enjoyed this article, check out Paige DeSorbo’s breakdown of iconic Hailey Bieber looks for less.

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