Trying to sell a ticket for Sunday night’s Chiefs-Jets game has been wilder than playing the stock market.
In August, this looked to be the “State Farm Bowl” with current insurance pitchman Patrick Mahomes going against Aaron Rodgers, who had been in the company’s commercials for years.
This was a hot ticket. Then Rodgers’ suffered a season-ending injury in the Jets’ opener, and Ticket IQ said ticket prices for the game plummeted 33%.
What could cause a reversal of ticket prices? Superstar singer Taylor Swift, of course.
Michael McCarthy of Front Office Sports reported that Swift is expected to be at MetLife Stadium for the “Sunday Night Football” game.
BREAKING: Taylor Swift is expected to attend the @Chiefs at @nyjets game in person to support Travis Kelce, sources tell @FOS.
Her appearance could create huge TV ratings for NBC Sports' "Sunday Night Football." https://t.co/GvJbzIgIyq
— Michael McCarthy (@MMcCarthyREV) September 27, 2023
TicketIQ said ticket prices on the secondary market for the game have jumped 43% over the last 48 hours. They start at $124 and average list price is now $511, per TicketIQ.
ESPN’s Rich Crimini said Vivid Seats had seen a 173% increase in visitors to its website following the news of Swift’s planned appearance to cheer on the Chiefs and tight end Travis Kelce.
With Taylor Swift reportedly scheduled to attend Jets-Chiefs, Vivid Seats saw a +173% increase in traffic for the Chiefs-Jets game page, per Vivid Seats data (as of last night).
Average Taylor Swift concert ticket at MetLife Stadium was $1,332. Average for Chiefs at Jets is…
— Rich Cimini (@RichCimini) September 28, 2023
Here’s guessing the prices won’t be going back down before the start of the “Sunday Night Football” game as some fans seek a chance to see Swift.