China's Alibaba records Singles' Day GMV of $84.54 billion over 11-day sales period

Advertisement to promote's Singles' Day shopping festival is pictured in Shanghai

SHANGHAI (Reuters) - Chinese e-commerce giant Alibaba Group Holding Ltd recorded Singles' Day gross merchandise value (GMV) of 540.3 billion yuan ($84.54 billion) over the 11-day sales period, the company said on Friday.

(Reporting by Josh Horwitz;Editing by Elaine Hardcastle)

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