Chris Hemsworth named new face of TAG Heuer watches

Thor star Chris Hemsworth is taking time out from making blockbuster films to star in a new campaign for Swiss watch company TAG Heuer. The new international brand ambassador will star in a series of ads for the company’s Carrera Heuer-01 design. The brand believes that the Australian actor is the perfect embodiment of its campaign slogan #DontCrackUnderPressure.

Chris Hemsworth is the new face of TAG Heuer watches. Photo: © TAG Heuer

After building a friendship with the watchmakers on the set of his 2013 film Rush, of which TAG Heuer was a partner, the handsome actor was an easy choice to follow in the footsteps of other celebrity ambassadors such as Tom Brady and Cara Delevingne. His latest modelling gig inspires another thing he has in common with his famous brother Liam, who became the first celebrity face of Diesel fragrances in May.

Chris and his wife, Elsa, are proud parents to daughter India, 3, and one-year-old twin boys, Tristan and Sasha. Photo: © Getty Images.

Should Chris needs any pointers on how to model, he can turn to his stunning wife, Elsa Pataky, who in addition to a film and television career has also fronted campaigns. In 2010, she teamed up with soccer star Cristiano Ronaldo to film a sexy commercial for the watch company Time Force.

Chris, who has three children with Elsa, made headlines earlier this month when he shared a photo of himself looking very thin following a dramatic weight loss. He was quick to assure fans that the drastic transformation is part of his role in upcoming movie In the Heart of the Sea. The action movie sees the actor playing a sailor stranded in the ocean after a sperm whale attacks his ship, the story that later inspired the novel Moby Dick.