The City of Calgary is planning another YYC Matters campaign during the upcoming provincial election. But it may not be the same as past campaigns.

This year's plan was put before city council's intergovernmental affairs committee on Wednesday.

City administrators are planning an information campaign to highlight local priorities ahead of the expected May 29 provincial vote.

It's planning to focus on five key themes, including: economic, social and climate resilience, downtown revitalization and council's strategic direction.

The campaign will feature social media posts as well as advertising on the city's website and on CTrain platforms. YYC Matters is slated to cost $10,000-$15,000.

No platform scan?

However, unlike past editions of YYC Matters, administration is not planning to ask Alberta's political parties for their positions on Calgary's issues and then present that scan to voters.

The city's general manager of people, innovation and collaboration services, Chris Arthurs, told the committee there have been challenges in past campaigns with the issue scans.

"It's been a bit challenging to receive information in a timely way related to our deadlines. It's also not clear how deeply circulated our questions were," said Arthurs.

Coun. Gian-Carlo Carra isn't a fan of dropping the scan of political party platforms regarding municipal or Calgary issues.

"We are aware of the fact that we (Calgary) is the battleground. We will determine who forms government and we should be very unabashed in asking for the things that we need from whatever party wins," said Carra.

"Clearly communicating to our public which party has committed to which specific asks is not partisan. It's just factual."

Demong unconcerned

But the chair of council's intergovernmental affairs committee, Coun. Peter Demong, said he doesn't see a big problem with the city's change in approach.

"We often get a canned response. You don't actually get a legitimate: this is what we're going to do for the city of Calgary," said Demong.

"I'm all in favour of trying new things if it'll get us better results."

Administration officials say they're willing to alter the plan if that is what council would like.

The YYC Matters campaign will be among numerous provincial elected related issues that will be discussed by council during a strategic meeting on Mar. 21.